What is SMS Short Message Service?

SMS is  a bold and strong marketing tool. Businesses use bulk SMS marketing as a communication tool to provide customers with urgent, important and time critical notifications. Despite having been used in India for a considerable amount of time, bulk SMS marketing has recently emerged as the best method for reaching consumers. With over 850 million users India has the second-highest number of SMS message senders. 

In comparison to emails and other marketing methods, it also has a high open rate and readability. It's not surprising that SMS is growing in popularity as a marketing tactic and that it's a great method for companies to connect with customers right away. Researchers predict that the use of mobile devices and business text messaging will continue to be a major factor for years to come. In fact, the commercial market already has access to MMS messaging, the next generation of text messaging. Customers appreciate using text messages to communicate with businesses.

This blog outlines the details of the short message service, its working and the types of SMS that are uplifting businesses in today's competitive industry. 

How Does Short Message Work?

Whether you send an SMS from a phone, app, or other SMS-capable mobile devices, your message is converted into data and delivered via a complex network of carrier networks when you press the "send" button. Your message will attempt to find the shortest route to the intended recipient. When it gets there, the information is converted back into a message and sent to the device.

The 160-character limit on messages that can be compressed into a single data "packet," which is made up of 0s and 1s that translate to include your message plus some metadata or basic information about it, is the reason SMS is dubbed "Short Message Service" (time stamp, the destination phone number, etc.). When you press SEND, that message packet is wirelessly transferred to the closest cell tower via the SMSC or SMS Channel. Once there, the message takes the quickest route feasible to the intended recipient, landing at a tower nearby and being sent to their mobile device via the SMSC.

Types of Short Message Service

There are several types of SMS messaging services, and every type of service can contribute to promoting business growth in  some way. 

• Bulk SMS 

Bulk SMS service is a way of promoting a single message to multiple users. You can use this tool to send messages related to promotions, discounts, offers, new product updates, feedback and surveys, invitations to summits and events, appointments, reminders, etc. 

• Google Verified SMS

Google verified SMS, a service that only delivers text messages from verified and identifiable senders is now being made available by Mtalkz as a special branding opportunity for your company. The next development in A2P SMS communication, verified SMS, gives SMS the appearance and feel of chat applications.

• OTP Authenticator

One-time passwords (OTPs) are an authentication method that is frequently used as a component of multi-factor authentication (MFA) and two-factor identification (2FA). OTPs can assist balance these requirements. SMS OTPs are one-of-a-kind passwords that are good for one sign-in session during a specific time period. Online transactions are no longer a new concept in our digital age; rather, they have become an integral part of our daily lives..

• Short Code SMS

A short code is a five- or six-digit number that is simple to memorise and is used to send SMS or MMS communications. Customers can opt-in for communications by texting a keyword to this number. You can choose a personalised vanity short code or obtain a randomly generated short code, which is also referred to as a dedicated short code. For instance, a spa service might select the unique code "73529," which stands for "RELAX."

• Long Code SMS

A long code sms number is a regular phone number that can be used for SMS and voice calls. When compared to SMS short codes, phone numbers are frequently referred to as "long codes" (10-digit numbers in many countries) . These are commonly used for voting purposes. 

• Voice SMS Service

The popularity of voice SMS services has skyrocketed in recent years. You may utilise Mtalkz to take advantage of speech recognition technology, allowing businesses to communicate with users effectively. Utilise hands-free, effective communication methods that are more "human-like" and "personalised" than other user connections.

Mtalkz, a cloud-based communication platform provider, offers a full set of developer-friendly APIs to make it simple for you to integrate communications capabilities like SMS, voice, and video in your applications and mobile marketing solutions. Mtalkz supports messaging across several carrier networks and has industry-leading message deliverability to help you increase your marketing ROI and boost conversions.