📢 Pricing Update – Effective from July 1, 2025

We’d like to inform you about two important updates that will take effect from July 1, 2025 — one related to WhatsApp API pricing by Meta and another concerning Mtalkz's platform subscription plans.

📬 WhatsApp API Pricing Update

Meta has announced a major shift in the WhatsApp Business API pricing model — moving from a per-conversation structure to a per-message billing system.

This update is designed to provide greater transparency and make it easier for businesses to manage costs based on actual message usage.

🔄 Key Changes:

• Businesses will now be billed per template message sent, instead of the previous 24-hour conversation model.

• This change applies to Marketing, Utility, and Authentication template messages.

• Customer service messages (free-form responses) and utility templates sent within the active 24-hour customer support window remain free of charge.

🕐 Understanding the Customer Service Window

• A 24-hour service window begins when a user messages your business.

• Each new user message resets the window, allowing you to reply freely within the next 24 hours.

• You can send free-form replies and utility templates during this window without any charges.

• Utility messages sent outside this 24-hour window will now be billed according to standard pricing.

📌 Example Scenario:

Let’s say a customer sends you a message at 10:00 AM on Monday:

• You respond at 10:05 AM with a free-form message → ✅ Free

• The customer replies at 10:30 AM, resetting the window → ✅ New 24-hour window starts

• You send an order status update at 11:15 AM using a utility template → ✅ Free

• You send a marketing message at 4:00 PM → 💬 Charged per marketing template rate

• You send another utility message at 5:00 PM → ✅ Free

• You send a follow-up utility message at 11:40 AM on Tuesday (after 24-hour window ends) → ⚠️ Charged as per utility template pricing

Note: Pricing will now be based per message sent, but the rates remain the same as per the existing per-conversation category pricing for marketing, utility, and authentication templates.

💼 Mtalkz Platform Pricing Update

To continue delivering innovative features, improved performance, and a seamless user experience, Mtalkz is updating its subscription pricing effective from July 1, 2025.

💰 Simple, Transparent Pricing

Choose the perfect plan for your communication needs

If you have any questions or need help choosing the right plan for your business, our team is here to assist you.

Team Mtalkz
Empowering Smarter Conversations