
Communication
Ways to Build User Journey Through Omnichannel Engagement
With Mtalkz, businesses can build user journeys through Omnichannel engagement. Users will be able to accomplish considerably more with our smart CPaaS platform than they can with conventional messaging services.
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Abhishek Prakash
•Strategic sales leader with deep focus on customer relationship building and revenue growth. With over two decades of experience at corporates like IBM, Bharti Airtel, and Reliance Jio, driving excellence in enterprise profitability and competitive advantage.
The customer journey, buyer journey, or user journey illustrates a consumer's interaction with a brand. An omnichannel customer engagement journey maps the major interactions the customers have with the business over a variety of channels and over the course of their lifetime.
A user’s interactions with any company via a number of different channels, such as push notifications, SMS, emails, in-app messaging, and web notifications, are included in an omnichannel customer engagement journey map. More than 35% of consumers anticipate being able to speak with the same customer support agent regardless of the channel they interact with the brand.
This blog focuses on the ways in which the user journey can be built through omnichannel engagement and how to maximise the impact of every touchpoint.

Steps to Build User Journey
Customer journey mapping is useful as it provides businesses with a comprehensive picture of how customers interact with the business. This detail can then be used to guide their messaging strategy to improve and expand the cross-channel campaigns.-
Define Your Goals
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Compile Data
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Define Key User Groups
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Map out the Touchpoints
Benefits of Omnichannel Engagement
Omnichannel Engagement can offer several benefits which can be effective for businesses. Three of the major benefits are:-
Augment Customer Experience
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Leverage Customer Data
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Steer Product Development