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Personalisation in E-commerce: All you Need to Know in 2025
By foreseeing the customer’s needs before they have to express them, brands can drive loyalty and improve their CX. However, there are many more benefits to leveraging personalisation in E-commerce.
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Abhishek Prakash
•Strategic sales leader with deep focus on customer relationship building and revenue growth. With over two decades of experience at corporates like IBM, Bharti Airtel, and Reliance Jio, driving excellence in enterprise profitability and competitive advantage.
Online brands are always on the lookout for practices to stand out from the competition, increase customer loyalty and keep their customers happy. Many are well aware that personalisation is the key ingredient to achieving all of this effectively. 80% of consumers are more likely to purchase when brands offer personalised experiences.
Not to forget that the opposite is also true. When brands fail to deliver personalised experiences, customers are likely to want to choose a competitor that does a better job at tailoring their experiences.
Product and pricing may affect the conversions, but it’s the positive customer experience that brings in the big bucks.

Why is Personalisation Important in E-commerce?
By foreseeing the customer’s needs before they have to express them, brands can drive loyalty and improve their CX. However, there are many more benefits to leveraging personalisation in E-commerce. Here are the top 5 reasons --
Better Sales Conversions
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Increased Customer Loyalty
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Improved Brand Engagement
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Enriched Customer Experience
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Competitive Advantage
How to Personalise your E-commerce Business
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Localised and Targeted content
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Recommended Products
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Targeted Discounts
Where Bulk SMS Fits in your Personalisation Strategy
E-commerce businesses must prioritise working with a solution provider that makes set-up and launch easy, but that can also scale with time to multiple other channels such as WhatsApp Business APIs, WhatsApp Chatbots, and Voice solutions, as they grow their business. Mtalkz offers a powerful cloud communications platform that enables online brands and enterprises deliver value-driven engagements and enrich customer experience. The popularity of smartphones and the established performance of text messages in terms of high open rate and fast delivery are facts that are the driving force for SMS marketing. So go ahead and craft your Mtalkz Bulk SMS plan using all the tips and best practices mentioned above. Test your plan, and then optimise as you go!