Smarter Campaigning Starts Here: Say Hello to Omni-Channel Fallback by Mtalkz

Let’s be honest — getting your message seen these days? It’s tough. 

We’re all bombarded with notifications, ads, and pop-ups — so when you run a campaign, you’re not just competing for attention, you’re fighting to stay relevant in a noisy, crowded world.

That’s exactly why we built something better. 
It’s called Omni-Channel Fallback Campaigning. 
And it’s here to help you connect smarter, not louder. 

What’s Omni-Channel Fallback, and Why Should You Care? 

Here’s the simple idea. 

You send a message on WhatsApp — but some people don’t check WhatsApp that often (or maybe they don’t even use it). That message? It’s as good as gone. 

But now, with Omni-Channel Fallback, you don’t have to worry about that. 

Instead of losing the opportunity, Mtalkz automatically shifts to a different channel — like RCS or SMS — and still delivers your message. 

You don’t need to do anything extra. No re-runs. No duplicates. No juggling platforms. 
Just one campaign, smartly delivered. 

So, What Can This Actually Look Like? 

You get to decide the order that works best for your audience. For example: 

• WhatsApp ➝ RCS ➝ SMS 
• RCS ➝ WhatsApp ➝ SMS 
• Or even simpler: WhatsApp + SMS only 

We help you build a journey that fits your audience. 
And once it’s set, the fallback happens automatically in the background. 

Why This Is a Big Deal (And Not Just Another Feature) 

Here’s why fallback campaigning is worth your attention: 

✅ You reach more people 
Whether someone’s on WhatsApp, RCS, or just plain SMS — they’ll still get your message. No more blind spots. 

✅ You spend less to acquire customers 
When more messages land, more people respond. That means better results without increasing your ad spend. 

✅ You control everything from one dashboard 
No extra logins. No switching tools. Everything stays inside the Mtalkz platform you already use (or will love using soon!). 

✅ You set the rules 
Choose the order of channels, test combinations, and create flows that match your audience’s habits. It’s flexible and fully under your control. 

Real Numbers from Real Brands 

Brands who’ve tried this already are seeing: 

• Up to 30% more messages delivered and read 
• Way less manual effort rerunning or re-sending campaigns 
• A solid increase in return on marketing spend 

All of this — from just adding a smart fallback path to their existing messaging. 

How Does It Work Behind the Scenes? 

Once the feature is turned on for your account, fallback logic does the thinking for you. 

It checks: 

• Which channels your customer is active on 
• What their device supports 
• How they’ve engaged with messages in the past 

Then — it delivers the message via the best channel in real time. 

That means no message gets lost, and no customer gets missed. 

One Campaign. All Channels. No Hassle. 

Let’s say your customer doesn’t use WhatsApp? 
The message goes via RCS. 

No RCS? 
We fall back to good old SMS. 

This happens automatically — you just launch one campaign, and we handle the rest. No duplication. No confusion. No missed opportunities. 

Who’s This For? 

Honestly? Anyone who sends marketing, service, or transactional messages. 

Whether you’re: 

• A startup trying to improve outreach, 
• A bank aiming for more timely alerts, 
• An eCommerce brand chasing abandoned carts, 
• Or an enterprise with a huge customer base... 

Fallback ensures your messages reach the right audience — rather than disappearing into the void.

Ready to See It in Action? 

It’s easy to get started. 

👉 If you’re already a Mtalkz user, just reach out to your account manager. 
👉 New here? No problem — drop us a message or book a quick demo. 

We’ll show you exactly how this works and how quickly it can boost your results. 

Don’t Let Good Campaigns Go to Waste 

In a time where attention is gold, you can’t afford to lose out because of a platform mismatch. 

With Omni-Channel Fallback, you: 

• Stop worrying about channel drop-offs 
• Reach customers more reliably 
• Spend less, and convert more 

That’s what smart messaging looks like. 

So go ahead — give your campaigns a smarter, stronger edge. 

Team Mtalkz 
Omnichannel. Simplified.