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Increase Customer Loyalty with Conversational Messaging in 2025
Conversational messaging helps in building a committed and loyal customer base while providing a more human-like buying experience.
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Abhishek Prakash
•Strategic sales leader with deep focus on customer relationship building and revenue growth. With over two decades of experience at corporates like IBM, Bharti Airtel, and Reliance Jio, driving excellence in enterprise profitability and competitive advantage.
Gone are the days when customers had one-way interactions with enterprises. Back then, customers had to invest too much effort into obtaining solutions to issues, from filling out tedious forms to receiving responses from answering machines.
On the other hand, businesses struggled to gain loyal, delighted customers who returned for more of their products or services. The usage of conversational messaging is solving both of these issues.
From short codes and long codes displayed on FMCG goods, missed calls for voting on TV shows, to voice messages for buying insurance policies, messaging has come a long way. Consequently, conversational messaging is a step-up from traditional business messaging, providing human-like interactions to customers via chatbots.
In recent years, the concept of conversational communications has gained traction. A Conversational AI chatbot is a type of artificial intelligence that allows programs to converse with humans in a natural way. AI uses machine learning and natural language processing (NLP) to construct chatbots that can interpret a human conversation.
Brands realise the importance and influence of hyper-personalised experiences among customers. Moreover, because it is not scripted or rule-based (it is coded), it can facilitate consumer conversations, considerably increasing conversational marketing.
Know more about our special messaging offers.
Conversational Messaging Leading Towards Customer Loyalty
Conversations help businesses acquire new customers by providing the correct experience on the platforms they like to use. Then, once the experience has been delivered, they are likely to return. In addition, it increases client loyalty by bridging the gap between the offline and online worlds.-
Offer Detailed and Qualitative Insight
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Better Customer Experience
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Time and Cost Effective
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Define the Brand Immensely
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Customer Engagement for Feedback