How to Get Started with RCS Messaging for My Company and Register a Verified Sender ID
Abhishek Prakash
•Strategic sales leader with deep focus on customer relationship building and revenue growth. With over two decades of experience at corporates like IBM, Bharti Airtel, and Reliance Jio, driving excellence in enterprise profitability and competitive advantage.
In today’s digital world, businesses are always searching for smarter ways to connect with customers. One of the latest advancements in mobile communication is RCS (Rich Communication Services) messaging. It’s an upgrade to traditional SMS that allows businesses to send interactive, media-rich messages, improving engagement and trust. If you’ve been wondering how to get started with RCS messaging for your company and how to register a verified sender ID, this guide will walk you through every step in simple terms.
What is RCS Messaging and Why Does Your Business Need It?
RCS messaging is often called the next generation of SMS. It allows companies to send images, videos, buttons, carousels, and even payment options directly through the default messaging app on a customer’s phone. Unlike standard SMS, RCS supports branding and verification, so your business name, logo, and sender ID appear clearly, increasing customer confidence.
When compared to traditional text messages, RCS gives brands a richer, more engaging experience. It helps businesses deliver personalized promotions, product details, and transactional updates all within a single conversation.
For companies looking to create deeper customer connections, RCS messaging is a powerful tool that combines simplicity and interactivity.
Step-by-Step: How to Get Started with RCS Messaging
1. Understand Your Business Goals
Before jumping in, identify what you want to achieve with RCS. Are you aiming for better engagement, stronger brand recall, or improved conversion rates? Once your goals are clear, it becomes easier to design your RCS campaigns accordingly.
2. Choose a Reliable Messaging Partner
RCS messaging requires a trusted communication partner that can handle business-grade campaigns. Working with an experienced bulk SMS service provider in Mumbai ensures that your messages are delivered securely and on time.
Your provider will guide you through the technical setup, compliance, and registration process to ensure your business is verified with telecom operators and Google.
3. Register for a Verified Sender ID
A verified sender ID ensures that your messages display your business name and logo, helping customers know the message is authentic. To register your sender ID, you will need to:
- Submit business details such as your name, logo, and domain.
- Provide sample message templates for review.
- Get approval from operators or Google’s Business Messages team.
Once verified, your sender ID will be marked with a verified badge, reducing spam concerns and improving open rates.
4. Create Engaging RCS Campaigns
Now comes the creative part. Use rich media elements like videos, GIFs, and interactive buttons to make your messages stand out. For example, a furniture brand could send a carousel of laminate finishes, while a retailer could use buttons for “Shop Now” or “Locate Store.”
Businesses partnering with the best bulk SMS service provider in India can easily design and automate such campaigns without technical complexity.
5. Test and Optimize
Before sending large-scale campaigns, test your RCS messages on different devices and networks. Analyze metrics like read rates, click-throughs, and responses. Continuous optimization will help you fine-tune your campaigns for maximum performance.
6. Scale with Automation and Analytics
Once your RCS campaigns are running successfully, scale them with automation tools. Use analytics to segment your audience, personalize offers, and track ROI. Businesses working with a trusted bulk SMS service provider in Bangalore can benefit from advanced automation and analytics dashboards to manage everything easily.
Benefits of RCS Messaging for Businesses
Build Trust with Verified Branding
A verified sender ID builds credibility and assures customers that they’re interacting with a legitimate business.
Increase Engagement with Rich Media
Images, videos, and quick-reply buttons lead to more meaningful customer interactions.
Enhance Conversion Rates
By providing an easy, interactive communication experience, RCS can help improve conversion rates and customer loyalty.
Simplify Customer Support
RCS supports two-way communication, enabling businesses to handle queries, confirmations, and feedback in real time.
Expand Your Global Reach
For companies that serve clients internationally, integrating bulk SMS international messaging along with RCS helps ensure that customers across borders receive consistent and branded communications.
Common Challenges and How to Overcome Them
While RCS offers great potential, the setup can seem complex at first. Some businesses face hurdles like understanding registration requirements or managing multiple operators. The best way to overcome these is to collaborate with a certified messaging provider who has experience in setting up verified business IDs and managing RCS campaigns seamlessly.
Providers like Mtalkz offer complete support for registration, campaign creation, and ongoing optimization so you can focus on growing your business while they handle the technical side.
How RCS Messaging is Transforming Business Communication
RCS messaging is redefining how brands communicate with customers. From appointment reminders and delivery updates to promotional campaigns and feedback collection, businesses across industries are adopting it for its reliability and engagement.
It’s a smarter, secure, and more visual way to reach your audience. Whether you’re a startup or an established brand, investing in RCS messaging can help you build trust, reduce churn, and stay ahead of competitors.
Get Started with RCS Messaging Through Mtalkz
RCS messaging is revolutionizing business communication by combining security, branding, and engagement in one platform. If you’re ready to upgrade your communication strategy, Mtalkz is here to help.
As India’s leading messaging and automation platform, Mtalkz simplifies RCS onboarding, verified sender registration, and campaign management. Whether you’re looking for localized solutions through a bulk SMS service provider in Mumbai or planning nationwide campaigns with the best bulk SMS service provider in India, Mtalkz provides a reliable and scalable solution.
Visit Mtalkz today and start your RCS messaging journey with verified sender IDs that boost customer trust and engagement.
FAQs
1. What is RCS messaging?
RCS (Rich Communication Services) is an upgraded form of SMS that supports images, videos, and interactive buttons for business communication.
2. How is RCS different from SMS?
Unlike SMS, RCS supports branding, verification, and multimedia content, giving a richer user experience.
3. How do I register a verified sender ID?
You need to share your business name, logo, and message samples with your messaging provider, who submits them for approval to telecom operators or Google.
4. Do I need a special app for RCS?
No. RCS works within the default messaging apps on most Android devices that support the service.
5. Can small businesses use RCS messaging?
Yes. RCS messaging suits businesses of all sizes, helping them communicate professionally and effectively.
6. How long does sender verification take?
Typically, the verification process takes a few days, depending on your provider and operator approvals.
7. Is RCS messaging secure?
Yes. RCS uses secure protocols and verified sender IDs to protect users from spam and phishing attempts.
8. How can I start RCS messaging for my business?
Partner with a trusted provider like Mtalkz, who can manage the setup, registration, and delivery of your RCS campaigns.