
SMS
CRM with SMS Integration to Maximise Customer Engagement
SMS integrated into CRM is the ultimate success formula for optimum performance and user experience breakthrough.
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Abhishek Prakash
•Strategic sales leader with deep focus on customer relationship building and revenue growth. With over two decades of experience at corporates like IBM, Bharti Airtel, and Reliance Jio, driving excellence in enterprise profitability and competitive advantage.
Business marketing is rapidly evolving, and marketers are challenged every day to explore new technology to promote their products in the competitive market. However, the major goal for any business is to keep their customers wanting more. As a result, delivering a positive customer experience is an essential aspect of differentiation from the competition.
39% of companies' CEOs believe that a great customer experience is the most efficient and effective method of establishing an edge over competitors. Furthermore, customer service is vital to 96% of customers when deciding whether or not to stay loyal to a brand. Hence, every business needs to maintain excellent customer relationships to increase sales.
The Need for SMS CRM Integration
Thanks to SMS integration, the CRM system won't have to operate independently.. SMS messaging can now be used as a trigger or a call to action in multiple workflows within existing CRM. Custom connections with native REST-based APIs provided by prominent CPaaS service providers enable this SMS automation. Furthermore, businesses should expect to see higher delivery and open rate along with additional personalisation that a CRM SMS integration brings in. On the other hand, customers will be delighted since they'll be using their chosen channel with a personal touch.Benefits of Installing SMS CRM Integration
Every customer-centric company's principal goal is to increase the number of repeat customers. They do so by employing SMS as a potent marketing tool. SMS will assist businesses in the best possible way if they are committed to the success of their business and continue to put their customers at the centre of everything they do. When integrated into a high-quality CRM system, SMS always offers new business prospects. It enables businesses to put their customer knowledge to work and strategise how to promote repeat sales and loyalty by providing consistent customer experiences. Listed below are the benefits added to SMS CRM integration:-
Generates Lead Conversation
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Improves Sales Conversation
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Triggers Engagement