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Build Customer Loyalty for Stock Broking Companies
Enhance client retention with Mtalkz's marketing automation by tracking user behaviour and interactions and modifying how you communicate with those users accordingly.
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Abhishek Prakash
•Strategic sales leader with deep focus on customer relationship building and revenue growth. With over two decades of experience at corporates like IBM, Bharti Airtel, and Reliance Jio, driving excellence in enterprise profitability and competitive advantage.
One of the most effective strategies to develop your business is increasing customer retention. The greatest part is that you've already done the groundwork to get the customers onboard.
They know your identity and what you do, understand the value of your product/service, and see how that value can benefit their business.
In other words, they've already gone through the buyer's journey and are ready to do so again, but this time they're more informed.
Regardless of whether you're trying to re-sell, cross-sell or up-sell, the most significant point to remember is how to maintain and enhance your existing client relationships.
This helps in strengthening your bond with them, further resulting in greater value of the rewards obtained. So your marketing automation platform should be a go-to source for nurturing such partnerships.
Stockbroking companies are growing at a very high rate and are expected to boom in the coming future. In FY2023, sales growth is predicted to slow to 5-7%, with a total industry turnover of Rs 28,500-29,000 crore.