Apple + Jio Bring RCS to iPhone: What It Means for You and Your Business

Apple is all set to launch the iPhone 17 series on September 9, 2025 — and while the hardware upgrades will grab headlines, there’s an equally big software story that you shouldn’t miss. 

For the first time ever, Apple is bringing Rich Communication Services (RCS) to iPhones in India — and it’s doing so in partnership with Reliance Jio. 

Yes, that means the “green bubble vs blue bubble” conversation is about to get a serious upgrade. 

What’s Changing for iPhone Users? 

If you’ve ever felt frustrated by low-quality photos, clunky group chats, or the lack of read receipts when texting someone on Android, RCS is here to change that. 

With RCS, iPhone users in India can now: 

Send high-quality photos and videos without worrying about compression. 

See typing indicators and read receipts in real time. 

Enjoy smoother group chats, no matter which phone your friends or colleagues use. 

Send messages over Wi-Fi or mobile data instead of just SMS. 

Get end-to-end encryption, which makes texting safer and helps reduce spam and fraud attempts. 

In simple words, cross-platform messaging will finally feel modern. 

Why the Apple + Jio Partnership Matters 

Apple could have rolled out RCS globally, but the fact that it’s partnering with Jio in India shows how seriously both companies are looking at the Indian market. 

For Jio subscribers, this means a native upgrade to their iPhone messaging experience. No extra app, no extra charge — just better messaging straight from the Messages app. 

And with India being one of the biggest mobile-first economies, this move is also about trust and security. With spam and phishing on the rise, RCS’s secure-by-design approach comes at the right time. 

What This Means for Businesses 

Now, here’s where things get exciting for brands. If you’re a business that talks to your customers via SMS today, you know the limitations: plain text, no rich media, no feedback on whether your message was even seen. 

With RCS, you can: 

Send branded, interactive messages with images, videos, and carousels. 

Share secure links, OTPs, and reminders in a safer way. 

Enable two-way conversations directly inside the default messaging app. 

Track delivery and read receipts for better campaign ROI. 

Think of it as bringing the WhatsApp-like experience — but without needing your customer to download anything extra. 

Where Mtalkz Fits In 

At Mtalkz, we’re helping some of India’s biggest brands already shift from traditional SMS to smarter channels like RCS, WhatsApp, and Voice bots. 

With Apple and Jio rolling out RCS on iPhones, the timing couldn’t be better for businesses to start experimenting with this channel. The good news? You don’t have to figure it out alone. 

👉 Mtalkz can help you: 

Run RCS campaigns at scale with enterprise-grade reliability. 

Cut messaging costs by up to 30% through smart routing. 

Integrate easily with your existing CRM or marketing tools. 

Design rich journeys that feel engaging and personal for your customers. 

In short, if your brand wants to get ahead of the curve with Apple’s RCS rollout in India — we’re the partner to talk to. 

Final Thoughts 

The iPhone 17 launch will no doubt bring better cameras, processors, and design tweaks. But for many of us, the bigger upgrade is what’s happening in the Messages app. 

With RCS coming to iPhones through Apple + Jio’s partnership, texting across platforms is finally catching up to the way we actually live and communicate today. 

And for businesses, this is the moment to rethink customer engagement. Whether it’s sending a reminder, running a campaign, or resolving a query — RCS can make every message smarter, richer, and more cost-effective. 

If you’d like to explore what RCS can do for your business, let’s connect — Mtalkz is ready to help you lead the shift.