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4 CPaaS Trends That Will Shape Customer Communication In 2025
CPaaS increases flexibility by making it easier to assess customer’s needs through automation that allows organisations to communicate effectively.
A
Abhishek Prakash
•Strategic sales leader with deep focus on customer relationship building and revenue growth. With over two decades of experience at corporates like IBM, Bharti Airtel, and Reliance Jio, driving excellence in enterprise profitability and competitive advantage.
The pandemic situation caused many businesses to enhance their capacity to use multiple digital channels to accommodate new customer engagements, such as contactless pickup, medical checks before entering the premises, and telehealth visits.
These were created to reduce face-to-face contact between firms and consumers across various industry verticals while also establishing new procedures and protocols. As a result, businesses upscaled their functions to include CPaaS to create rapid response and boost business growth and productivity. .
CPaaS, or Communications Platform as a Service, witnessed phenomenal growth in recent years and is expected to boom soon.
It is evident that there is a high level of awareness about CPaaS and programmable communication. Programmable communications have expanded their reach beyond immediate prospects and may now assist in creating new processes and use cases in various sectors and vertical markets.
Every business understands the importance of first-mover advantage and plans to identify and act on the upcoming trends of cloud communication platforms. Here are the four CPaaS trends that will shape customer communication in the year 2025: